Transformative Books Read in 2015

Book Recommendations for Marketers and Entrepreneurs

Why do I call these “transformative” books? Because transformative learning theory is the process of “perspective transformation.” It has three dimensions: psychological (changes in understanding of the self), convictional (revision of belief systems), and behavioral (changes in lifestyle). I intentionally choose books that fall in one of these three dimensions. My reading last year was […]

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Setting Our Team Up for Success in the New Year

2015 was a big year for the Apptentive Marketing Team. We grew from a team of 2 to a team of 6, built a demand generation engine with 250% growth in new leads, produced a crazy amount of content including 130 blog posts, 16 eBooks and 7 case studies, streamlined our lead funnel, generated 3 […]

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