How to Identify Impact & Leverage Points

Jay Abraham - Quote - The Inspira

What is the highest and best use of your talent, your brainpower, your money, and your time? On the Lewis Howes’ podcast featuring Jay Abraham, Jay talks about focusing on what matters most, specifically impact and leverage points. These are the small triggers that make a dramatic difference. For Jay, maximizing first impressions, and identifying […]

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Transformative Books Read in 2015

Book Recommendations for Marketers and Entrepreneurs

Why do I call these “transformative” books? Because transformative learning theory is the process of “perspective transformation.” It has three dimensions: psychological (changes in understanding of the self), convictional (revision of belief systems), and behavioral (changes in lifestyle). I intentionally choose books that fall in one of these three dimensions. My reading last year was […]

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Five Podcasts To Start Your Day Off Right

Originally published on June 18th, 2015. Updated with latest favorites. Listening to podcasts is my new favorite way to satisfy my insatiable appetite for learning. Similar to using a Twitter “Crush” List to follow and learn from influential women in marketing and technology, I find that listening to podcasts is a great way to receive […]

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Messaging Is The Medium

Originally posted on the Apptentive Blog on May 6th, 2015 I’m writing from the floor of the sold-out Collision Conference to share my take on a particular theme that holds a special place in the hearts of all of us on Team Apptentive. The theme, so eloquently presented by Robert Stephens (@rstephens) of the Assist […]

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How Twitter Lists Turned a Former Skeptic Into a Believer

When I hear that someone “hates Twitter,” my immediate response is that they must not have discovered Twitter lists. I too used to hate Twitter. I didn’t get how anything of value could come from 140 characters, and I had a hard time finding the signal in the noise. I have done a complete 180 […]

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In Awe of Our Stars

One of the highlights of our family camping trip to Winchester Lake State Park was stargazing on a crystal clear night. Winchester Idaho, population 308, was the perfect place to be in nature encircled by stars. On our last night, we took the kids to a dark spot by the lake. We all lay down […]

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Build Your Network in 52 Lunches a Year

Originally posted on Popforms on May 29th, 2014 When my company, Mixpo, brought the communications function in-house and I was promoted to Director of Communications, our consultant and my mentor Jolie Hunt told me that in order to be successful in Communications, it’s all about relationships. (Personally I think we can swap out “Communications” for […]

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The Real Essence of Beauty – Tear Jerking Speech by Lupita Nyong’o

Oscar winner Lupita Nyong’o’s speech on beauty is one that every woman and girl should hear. Before reading my words, please listen to Lupita’s enchanting, raw and tear-inducing words. Lupita’s speech at the Black Women in Hollywood Luncheon is one of hope, and one most women can relate to. As a Caucasian woman, I cannot […]

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Reintroducing Wolves Changed Everything, Even Rivers

I was struck by ecological impact that one species can have – particularly the impact of a big predator like the wolf. When wolves were reintroduced to Yellowstone National Park after being absent nearly 70 years, the most remarkable trophic cascade (top-down effect that an apex predator like the wolf can have on other flora […]

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