Massive Action in the Next 100 Days

If you ever feel paralyzed by having too many goals, you’re not alone.

I have so many ideas I want to execute on, habits I want to implement, articles I want to write and people I want to meet. The challenge is, we can’t do it all at once.

Rather than being paralyzed by choice, this is how I developed my 2017 goals for the next 100 days.

First I created a very long list (this is the easy part). Then I picked just two goals in each category, two areas that will really move the needle. Each of these two things REALLY excites me, they aren’t “have to’s”. (More on that here: Stop Setting Goals You Don’t Actually Care About).

Many of my male mentors publish their monthly and yearly goals. I find value and inspiration in seeing them, so here are mine. [Note: some, like Stefan James, list the exact dollar amount they earn and want to earn. I’m more private about financial numbers (and details about my marriage) so I’ll leave those out, but know that I do have goals in those areas as well].

My list of goals for the first 100 days of 2017:

Work (I head up Marketing at Apptentive):
Hire a rockstar Performance Marketer
Raise the bar on my modeling/forecasting skills (know of a course or coach??)

Mind/Body Health:
Complete a health reset: 5-day cleanse + 30-day gluten/sugar/dairy free experiment
Complete Kayla’s 12-week workout program and start over (I’m on week 6)

Go on four experiences (things we’ve never done before) with my querido
Plan a girls weekend

Launch and raise $20K in sponsorships for Alley to the Valley Pipeliners Program in Seattle (deal making for up-and-coming women)

Relax and explore Spain & Barcelona
Meet Tim Ferriss

We can accomplish a lot in 100 days, but we better get working towards them. It’s not about intentions. It’s about taking massive action.

What are your goals for the next 100 days?

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How to Identify Impact & Leverage Points

Jay Abraham - Quote - The Inspira

What is the highest and best use of your talent, your brainpower, your money, and your time?

On the Lewis Howes’ podcast featuring Jay Abraham, Jay talks about focusing on what matters most, specifically impact and leverage points. These are the small triggers that make a dramatic difference.

For Jay, maximizing first impressions, and identifying the highest value customers where two of his biggest leverage points.

First Impressions: What is the first impression you give off when you meet someone new, a prospect, or potential mentor?

Jay tells stories about how by spending a little extra time perfecting first impressions – greetings, headlines, opening phrases in an email, music in the lobby – made all the difference (500X sales ROI!).

By taking extra time upfront to prepare a thoughtful first impression, you can build up trust. This gives you more leeway later on.

Highest Value Customers: Who are your highest value customers?

When you know this, you can look for prospects who fit this customer profile, and you can make sure to spend the majority of your time on the most profitable customers, rather than the other way around.

This reminds me of the 80:20 rule – 20% of activities yield 80% of the results/success/pleasure. Knowing where to focus reaps exponential results. In a world full of too much choice, this helps me focus and stay calm.

How to Identify Other Leverage Points:

In addition to improving first impressions and identifying the highest value customers, these are other questions I’m asking myself:

  • What skill can I learn that will help me grow exponentially at work?
  • Who can I meet that that will open exponentially more doors?
  • What 1-2 behaviors can I modify that will have the most positive effect on my relationships and marriage?
  • In what way can I serve exponentially more people?
  • What changes to my diet, exercise, and well-being routine will yield exponential results?
  • I hope all these questions made you think. As I read Tim Ferriss’ beast of a book Tools of Titans, where he deconstructs the habits/behaviors of 200+ impressive people, I’m thinking about which recommendations will help me reach the highest and best version of me.

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    Essentialism: The Disciplined Pursuit of Less

    Do you find yourself stretched too thin? Are you trying to get everything done?

    I’m being challenged to take on only the most important. While this logically makes sense, it is hard to implement. Enter Essentialism: The Disciplined Pursuit of Less. I couldn’t read this book fast enough and am already starting to read it a second time.

    Fundamentally, we have too many choices. So we have to manage ourselves, filter what’s most important, and overcome increased social pressure to keep saying yes and doing more. This means we have to cut out even really good options as well as the easier ones.

    Why? Because of the Paradox of Choice:

  • Clarity of purpose leads us to success
  • This success leads to increased opportunities
  • Increased opportunities lead to diffused effort spreading us thin
  • Being spread thin distracts us from our highest level of contribution
  • The essentialist actually has even more opportunities, but they are disciplined in deciding which they say ‘Yes’ and commit to. They’ll even have to say ‘No’ or Quit things that they love in order to make space for the new.

    If you want to do less but better so you achieve the highest return on every precious moment of your life, read Greg McKeown’s book. I’ll be writing about different chapters in the coming weeks. For me, his discipline for saying ‘Yes’ or ‘No’ is revolutionary.

    How would you feel if you only did what was essential and purged the rest from your life?

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    If it’s not a ‘Hell Yes’, it should be a ‘No”!

    If you’ve ever struggled with saying no to someone or something, then read How to Find Your ‘No’ So You Can Start Saying ‘Yes!’ to What Actually Matters. Moral of the story: if it’s not a ‘Hell Yes’, it should be a ‘No’!

    Saying ‘No’ is hard for me. If I see potential for something to make an impact I want to do it. I also don’t want to miss out on meeting new people or having fun with existing relationships. FOMO (fear of missing out) is so real!

    The problem is, when I keep saying ‘Yes’ to people and new projects, I end up putting myself last. Particularly in the sleep, exercise and eating right categories. And then I feel bad about myself, and feel like I racing to keep up.

    Enough. I’m making some chchchchanges!

    Changes I’m making at work:

    • Maker mornings, manager afternoons.
    • Working from home one day a week to crank.
    • On Sunday, map weekly priorities and top of mind tasks. Print it off and if I haven’t checked off most of the Has to Get Done items by Thursday, something is wrong.

    Changes I’m making at home:

    • Recommitting to prioritizing sleep, daily exercise, and healthy eating.
    • Extra weekend time to for food prep, sleep catch-up, and fun.

    What will you say ‘No’ to in order to make room to say ‘Yes’ to what matters to you most?

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    Take Conversations Past “So, What’s New With You”

    Big family and friend gatherings are often filled with a lot of small talk. It’s a lot easier to ask the most basic of questions so most of us end up asking the same default questions like “so, what’s new with you?”

    Thanksgiving can also be a great time for reflection. Reflection about what we’re grateful for and a great time to connect with those we love at a more intimate level.

    How can you take the conversation past the weather? For me it helps to think of some interesting questions ahead of time.

    Here are some questions I’ll have in my back pocket:

    • What are two things you’re grateful for?
    • Who is a person you’ve met this year who’s had a big impact on you?
    • What’s one of your favorite holiday memories?
    • If you could travel anywhere in the world for a month, where would you go and why?
    • What’s a habit you’ve building or changing?
    • What’s a book you’ve read and loved?

    Asking a good question is just the beginning. We must also bring an inquisitive mind, genuine interest, and empathy in order to spark rich conversation. This then leads to deeper connections and helps us expand our worldview.

    I’ve found that these questions aren’t just for adults. I’m always pleasantly surprised at the answers from the youngest family members.

    What other questions help you inspire rich conversations?

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