My professional life in a nutshell: I’m a start-up veteran and digital marketing leader with a passion for data-driven storytelling, all things mobile, and building high performing teams. I believe in the power of mentorship and am deeply passionate about changing the ratio of women in tech, the C-Suite, and on Corporate Boards. Because of this, I founded and championed the first class of the Alley to the Valley Pipeline Program.
I am privileged to lead marketing at Apptentive, where we’re on a mission to make it easier for companies to build stronger relationships with their customers. I wear many hats including leading marketing strategy, demand generation, digital/social advertising, marketing communications, brand messaging, product marketing and our incredibly talented team.
Previously I led marketing communications at ad-tech company Mixpo, helped mobile tech startup Point Inside grow from 2 to 75+ people, took a chance at my own start-up – Couple Fire, and opened the Latin American Division at The Pacific Institute.
Where did my passion for start-ups begin? While getting my MBA at Seattle University, I caught the entrepreneurial bug and became very active with the Entrepreneurship Center (and even won two SU Business Plan competitions). Most notably, I had the opportunity to work alongside founders and presented the winning pitch for Point Inside. Winning Startup Weekend and graduating the Founder Institute also helped.
Now I get to serve on the Board of Directors of Seattle University’s Entrepreneurship Center, and am a Leadership Tomorrow graduate.
For fun I love to mentor budding entrepreneurs, travel and play soccer. I’m always reading multiple books, listening to podcasts, tweeting, and writing; and I’m fascinated with cognitive psychology and how our minds work.